Here’s a sneak peek at the elements we’re using to make our Santa Claus model. Our video Christmas card this year will involve a combination of model and set building, green screen filming, and animated character elements. Santa is made from plasticine, cotton wool, lights, real boots, real pleather gloves and 100% badass. Image is embiggenable
Some preliminary in-house projection tests. We intend to take a Beijing building by storm, but thought starting with a filing cabinet was a decent start. A journey of 1,000 miles and all that…
We’ve just completed production of part 2 of the BMW Joy campaign which is now live. Congratulations to Li Zong Chen (李宗辰) who wrote his ending after watching part 1. Click the picture to watch the full story on the BMW Joy web site.
The launch of the BMW M3 25th anniversary Tiger Edition took place on August 31st so we can now reveal what we’ve been working on all this time. You can check out the host of videos on the launch site www.beastinside.cc. We’ve been working tirelessly with our friends Interone to launch teasers, trailers, bumpers, banners and virals all to promote the 30 (THIRTY!) Tiger edition cars available for sale in China.
We have just emerged from the dark room where we were developing our website and are pleased to announce that the new site is now live. We hope to expand it as we continue to grow and prosper! Take a look!
We’ve just wrapped up the principal filming for a new BMW short film and it is looking pretty damn sweet (if we do say so ourselves). Unfortunately we’ve been hit with a gag order so can’t say too much about it or show you exactly what it involves. Naturally this is a wee bit frustrating so in the mean time you can take a look at us making it. Phase 1 launches on August 16th so we’ll be updating here as we go. We had a blast filming this, hoping you’ll have a blast watching the final product!
Part 1 of the BMW Joy campaign can be viewed here now! Click picture for link. You can also watch it at bmw-joy.com.cn and post your ideas for how this short film should end. By the time we recover from making this one, it’ll be time to start making the 2nd part.
This is our spooky poster design for our 1930’s sci fi promotion trailer (click poster for video link). The film was shot over the course of a week using our staff and friends as cast with locations all over Beijing; from the hutongs of nan luo gu xiang to the abandoned factory spaces of 798. The death ray itself was constructed following the specifications of Dr. Grordborts original design. Post production took about a week to turn our crisp sound and film into what you see and hear today. Thanks to everyone! Now settle in, crank your sound and simply enjoy the terror.
We at 39 Degrees North have put together a lovely little card for the year of the tiger based on an ancient Chinese proverb. It is so ancient in fact that no one Chinese had ever heard of it. We’re bringing it back then. Boom.
It’s been a busy launch for us. On top of designing the new web site, cards, identity and stationary, show reels and 100 other incidentals, we’ve been busy making a short film; Rick Stanning and the Billicon Incident.
From the stills below it probably looks like a bunch of people wearing big boxes on their heads but really it’s… well there are people with boxes on their heads yes, but we’re replacing the faces with visual effects and other cool techy thingies.
We’ve just wrapped up the initial filming and we’re into the editing stage, expect Rick Stanning to dance onto a screen near you in 2010. Featuring music by Electric Six and several local Beijing bands. Watch this space for more info.