Between projects, we tend to get a little weird. Without clients to reel us in, there’s no telling where our minds will wander! This is my best attempt at explaining Mandy, the lovable girl with a very serious problem. Coming to internets near you this fall.
In this behind the scenes feature, we’ll be discussing our latest viral video for BMW, The Call. The brief for this project called for a tricky slow motion shot, following a flying cellphone through the interior of a car. Let’s break down the steps we took to achieve this effect.
The phone’s journey takes place within a spacious BMW M5. The front seat passenger answers the phone, before the driver punches the accelerator and the car’s speed sends the phone drifting through the air toward the back seat.
First, we fully composited the phone in 3D, to give us total control over the phone’s movement.
During production, we used a mirror ball to take a HDRI (High Dynamic Range Imaging) light probe, using 9 different exposures. This allowed us to capture the real lighting condition inside the M5 and later simulate it in our created 3D environment.
We then needed to create a realistic reflection over the phone’s glass surface. For this, we shot a separate panorama of the interior of the car. The camera settings in the 3D environment were then matched with the camera settings of the panorama plates.
For a look at the finished phone in motion, check out the official viral video on Youku.
We’re launching our Christmas video card tonight at the Bookworm in Sanlitun at 9pm. Very exciting stuff. Here’s a sneak peak of the superstar, Detective Gundog. It’s our homage to 80’s/90’s Christmas actions movies & TV Christmas specials but with a dog. Video will be posted here tomorrow.
Caught a peek at these awesome Chuck Taylor Converse designs over at tauntr.com and fell in love with the Walking Dead shoe. If you see these and start scrambling for the ‘BUY NOW’ button… sorry but they are only concepts so far. Hopefully someone at Converse will see these and then see the sense they make! Below are shoes from 2 other great shows
A baby Panda was returned to the wild to celebrate his first birthday by some ewoky looking pandas / men in panda suits. Are Pandas really buying this low level of deception? Not the brightest bears in the forest.
Our adaptation of ‘Nicholas was…‘ has been selected for inclusion in the Animayo film festival in Spain.
Animayo is an International Festival of Animated Films, Visual Effects and Video-Games - Animayo; directed and produced by Damián Perea, renowned animation director of the Euro campaign and nominated for the Goya Awards for his work “Podría ser Peor”, which will celebrate its sixth edition from the 3rd until the 8th of May at Las Palmas de Gran Canaria – Spain.
I know it’s only February ok? But yeah, I am calling this as the trailer of the year so far. That’s not only for video games but also including movies. It’s a fantastic piece, I watched it 4 times back to back. Although, I do enjoy zombies…