After our original post about the lack of excitement surrounding the visual identity of a World Cup™, it seems the latest offering that supports England’s 2018/2022 Bid is guilty of another typographic howler. Maybe spending all that time creating the 1,752 page bid book left little time for The FA to look into the Bid’s logo! To add more credence to the argument that (generally) World Cup’s™ logos are less than beautiful, Michael Johnson has added some lovely insight on the excellent Johnson Banks Blog.