There was something special about Mexico 1970. Maybe because it was the first World Cup™ in colour, or perhaps because Pele was at his creative best, or simply because it was heralded as one of the best World Cups™ of all time. Not least, because the English team were labelled a bunch of “drunks and thieves” by the Mexcian Press! Oh, and that save. Good Lord… that save!
We’d like to imagine too, that it had something to do with the visual identity that surrounded it. It had the best kit designs, the best squad numbering style, the best looking ball and it still had the Jules Rimet Trophy (the real World Cup trophy, ahem). Although the identity itself looked a little clumsy, it was certainly of its time, Mexico 70 did seem to be one better looking and memorable World Cups™.
Although a lot is made of the branding of the Olympic Games – from the genius of Aicher’s Munich 1972, to Wolff Olins‘ contoversial 2012 work for London, we seldom see such scrutinised design critiques surrounding the World Cups™ and, up to now (SA included), there hasn’t been much in the way of design to get excited about! We did see some hype that preceded the cringe-able unveiling of the UEFA EURO 2012 identity, coupled with a nice motion graphics piece… but flowers and football? We’re not sure about that… Roll on June!