The launch of the BMW M3 25th anniversary Tiger Edition took place on August 31st so we can now reveal what we’ve been working on all this time. You can check out the host of videos on the launch site www.beastinside.cc. We’ve been working tirelessly with our friends Interone to launch teasers, trailers, bumpers, banners and virals all to promote the 30 (THIRTY!) Tiger edition cars available for sale in China.