The launch of the BMW M3 25th anniversary Tiger Edition took place on August 31st so we can now reveal what we’ve been working on all this time. You can check out the host of videos on the launch site www.beastinside.cc. We’ve been working tirelessly with our friends Interone to launch teasers, trailers, bumpers, banners and virals all to promote the 30 (THIRTY!) Tiger edition cars available for sale in China.
We’ve just wrapped up the principal filming for a new BMW short film and it is looking pretty damn sweet (if we do say so ourselves). Unfortunately we’ve been hit with a gag order so can’t say too much about it or show you exactly what it involves. Naturally this is a wee bit frustrating so in the mean time you can take a look at us making it. Phase 1 launches on August 16th so we’ll be updating here as we go. We had a blast filming this, hoping you’ll have a blast watching the final product!