We haven’t done much in the way of updating the blog this Month since we’ve been tied up dealing with the new BMW M Project / Beast Part 2 / M Gladiator. This is a follow up to last years “Beast Inside” campaign for the M3’s 25th anniversary. We wrapped it late last week and you can check it out here. They gave us a script and as always we had about 2 weeks to turn it around including all the casting, location scouting, shooting and post. As always, interested in your feedback.
Look at it. I mean, just look at it. The first time I laid eyes on this picture I was convinced it was fake, IT HAD TO BE. I thought it was a satirical bit of photoshopping (to remove Bono’s ego) and that was that. Further minimal investigation revealed that this was no mere hoax, but a new line of Louis Vuitton bags “inspired by Africa” and plugged by Saint Bono Himself. Speechless. Considering this South Park episode was released in 2007, how did they predict what Bono would be wearing in the Louis Vuitton campaign announced this Month? Spooky.
We’ve just completed production of part 2 of the BMW Joy campaign which is now live. Congratulations to Li Zong Chen (李宗辰) who wrote his ending after watching part 1. Click the picture to watch the full story on the BMW Joy web site.
The launch of the BMW M3 25th anniversary Tiger Edition took place on August 31st so we can now reveal what we’ve been working on all this time. You can check out the host of videos on the launch site www.beastinside.cc. We’ve been working tirelessly with our friends Interone to launch teasers, trailers, bumpers, banners and virals all to promote the 30 (THIRTY!) Tiger edition cars available for sale in China.
We’ve just wrapped up the principal filming for a new BMW short film and it is looking pretty damn sweet (if we do say so ourselves). Unfortunately we’ve been hit with a gag order so can’t say too much about it or show you exactly what it involves. Naturally this is a wee bit frustrating so in the mean time you can take a look at us making it. Phase 1 launches on August 16th so we’ll be updating here as we go. We had a blast filming this, hoping you’ll have a blast watching the final product!
Part 1 of the BMW Joy campaign can be viewed here now! Click picture for link. You can also watch it at bmw-joy.com.cn and post your ideas for how this short film should end. By the time we recover from making this one, it’ll be time to start making the 2nd part.
If this campaign from BBH New York and director Aaron Duffy doesn’t win a Black Pencil, I will eat my proverbial hat! Brilliant.