Kick ass advertising news site DAMNDIGITAL has featured our four part animation series for Lenovo’s new Smart TV. Check them out for China’s latest ads, interviews, industry news and more!
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Tags: 39 degrees north, 3d, animation, china advertising, damn digital, dentsu, lenovo, made in china, smart tv
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Ladies and gentlemen of the internet, the wait is over. We’ve finally had time to complete a new personal project and it’s with great pleasure we introduce to the world, Mandy. Please join her on this heartwarming journey through negative space. Featuring the narrative talent of Jamie O’Neill.
Watch: Nicholas Was
Watch: Sinatro
Watch: Telekinesis Boy!
Between projects, we tend to get a little weird. Without clients to reel us in, there’s no telling where our minds will wander! This is my best attempt at explaining Mandy, the lovable girl with a very serious problem. Coming to internets near you this fall.
Watch: Nicholas Was
Watch: Sinatro
In this behind the scenes feature, we’ll be discussing our latest viral video for BMW, The Call. The brief for this project called for a tricky slow motion shot, following a flying cellphone through the interior of a car. Let’s break down the steps we took to achieve this effect.
The phone’s journey takes place within a spacious BMW M5. The front seat passenger answers the phone, before the driver punches the accelerator and the car’s speed sends the phone drifting through the air toward the back seat.
First, we fully composited the phone in 3D, to give us total control over the phone’s movement.
During production, we used a mirror ball to take a HDRI (High Dynamic Range Imaging) light probe, using 9 different exposures. This allowed us to capture the real lighting condition inside the M5 and later simulate it in our created 3D environment.
We then needed to create a realistic reflection over the phone’s glass surface. For this, we shot a separate panorama of the interior of the car. The camera settings in the 3D environment were then matched with the camera settings of the panorama plates.
For a look at the finished phone in motion, check out the official viral video on Youku.
Watch: BMW The Call
We’ve just wrapped up the principal filming for a new BMW short film and it is looking pretty damn sweet (if we do say so ourselves). Unfortunately we’ve been hit with a gag order so can’t say too much about it or show you exactly what it involves. Naturally this is a wee bit frustrating so in the mean time you can take a look at us making it. Phase 1 launches on August 16th so we’ll be updating here as we go. We had a blast filming this, hoping you’ll have a blast watching the final product!