Here’s a taste of the opening video we did for Huawei’s meeting of the minds in Cancun. This is the quick and sexy mashup version, to see the full version you kind of had to be in Cancun. We’ll give you a little more notice next time. Shout outs to Qiao Li over at Jack Morton Worldwide. Enjoy!
In this behind the scenes feature, we’ll be discussing our latest viral video for BMW, The Call. The brief for this project called for a tricky slow motion shot, following a flying cellphone through the interior of a car. Let’s break down the steps we took to achieve this effect.
The phone’s journey takes place within a spacious BMW M5. The front seat passenger answers the phone, before the driver punches the accelerator and the car’s speed sends the phone drifting through the air toward the back seat.
First, we fully composited the phone in 3D, to give us total control over the phone’s movement.
During production, we used a mirror ball to take a HDRI (High Dynamic Range Imaging) light probe, using 9 different exposures. This allowed us to capture the real lighting condition inside the M5 and later simulate it in our created 3D environment.
We then needed to create a realistic reflection over the phone’s glass surface. For this, we shot a separate panorama of the interior of the car. The camera settings in the 3D environment were then matched with the camera settings of the panorama plates.
For a look at the finished phone in motion, check out the official viral video on Youku.
Watch: BMW The Call
Happy holidays from us all at 39°N. We hope you have a great one. In the spirit of our favourite Christmas actions movies, we’re happy to present GUNDOG. He’s a hard living, heavy drinking, crime fighting dog, and he’s here to save Christmas.
We’re launching our Christmas video card tonight at the Bookworm in Sanlitun at 9pm. Very exciting stuff. Here’s a sneak peak of the superstar, Detective Gundog. It’s our homage to 80’s/90’s Christmas actions movies & TV Christmas specials but with a dog. Video will be posted here tomorrow.
This is just amazing. I can imagine the neighbours being less than enthusiastic though.
Here’s our latest project working with Burson Marsteller Hong Kong. Join the Huawei Device Facebook page for a chance to win a trip to Tokyo along with brand new Honor Smart Phones from Huawei.
Caught a peek at these awesome Chuck Taylor Converse designs over at tauntr.com and fell in love with the Walking Dead shoe. If you see these and start scrambling for the ‘BUY NOW’ button… sorry but they are only concepts so far. Hopefully someone at Converse will see these and then see the sense they make! Below are shoes from 2 other great shows
Two of our projects with Interone and BMW picked up some awards recently.
The M3 Tiger Edition won a silver at the China Digital Advertising Awards for ‘Innovative Use of Media’ and the BMW 1 Series campaign won a bronze Effie in the ‘Integrated Media’ category. Congrats to Interone.