We recently took a trip over to the National Institute of Clean-And-Low-Carbon Energy for two days of video production. NICE commissioned us to help tell the world its story and after interviewing Nobel Laureate Dr. Carlo Rubbia, along with some of the world’s leaders in the field of clean energy, we think that story is long overdue.
On the outskirts of Beijing, Chinese energy leader Shenhua Group has built a Future Science and Technology City, where top scientists from around the world are coming together to develop clean energy solutions and patent new technology. After getting a look at their facilities and the sheer size of their investment, we can’t help but wonder what amazing innovations NICE has in store for us. Watch this space!
Visit: National Institute of Clean-and-Low-Carbon Energy
Read: Dr. Carlo Rubbia
Awesome Japanese mecha warriors might just kill us all and soon, thanks to our friends over at Suidobashi Heavy Industry. They have developed a massive human operated robot called KURATAS, capable of firing twin six-barrelled gatling guns at 6,000 rounds per minute. While it currently rolls around at a snail-paced 10km/h and only fires BB pellets, we’re curious to see what the next generation brings, and which super hero is going to stop it. Own yours today for today for only USD $1 million.
Visit: Suidobashi Heavy Industry
Watch: KURATAS Instructional Video (Awesome)
Props: Sky News
We had a bit of downtime between projects, so decided to cook up a new character. Trained by Yoda himself, meet the mixed-media animation with a moving personality. When he’s not setting high school students on fire or blowing up heads, he’s just alone in his bedroom practicing his skills. He still has a long way to go, as you’ll see in this video.
Read: About Telekinesis
Watch: Carrie Trailer
Watch: Scanners Trailer
Visit: Our Vimeo Page
Watch: On Youku
Zachary dreamed of one day meeting Hellboy face to face. The Make-a-Wish Foundation, along with actor Ron Perlman and makeup effects studio Spectral Motion, arranged a day he’d never forget. Spectral Motion has the story.
Zachary loved his visit for two very special reasons. It was Zachary’s wish to meet Hellboy and also to become Hellboy. When the Make-A-Wish Foundation contacted Spectral Motion with this request, Mike thought it would be fantastic to have Ron Perlman reprise his role for the day. Ron loved the idea and donned the makeup once more (with the assistance of Lufeng Qu and Eden Elizalde) and also ordered a Hellboy sized meal of burgers, shakes, and fries for Zachary and his family and the entire Spectral crew to enjoy. Later in the day, Zachary was transformed into Hellboy with the assistance of makeup artists Lufeng Qu and Neil Winn. Both of the Make-A-Wish days were a complete thrill for the families of the children, as well as for the crew at Spectral Motion!
Check out more great photos of their day together on Spectral Motion’s Facebook page.
Visit: Make A Wish Foundation
Visit: Spectral Motion
Here’s a taste of the opening video we did for Huawei’s meeting of the minds in Cancun. This is the quick and sexy mashup version, to see the full version you kind of had to be in Cancun. We’ll give you a little more notice next time. Shout outs to Qiao Li over at Jack Morton Worldwide. Enjoy!
Visit: Jack Morton Worldwide Beijing
Visit: Our Vimeo Page
Watch: On Youku
In this behind the scenes feature, we’ll be discussing our latest viral video for BMW, The Call. The brief for this project called for a tricky slow motion shot, following a flying cellphone through the interior of a car. Let’s break down the steps we took to achieve this effect.
The phone’s journey takes place within a spacious BMW M5. The front seat passenger answers the phone, before the driver punches the accelerator and the car’s speed sends the phone drifting through the air toward the back seat.
First, we fully composited the phone in 3D, to give us total control over the phone’s movement.
During production, we used a mirror ball to take a HDRI (High Dynamic Range Imaging) light probe, using 9 different exposures. This allowed us to capture the real lighting condition inside the M5 and later simulate it in our created 3D environment.
We then needed to create a realistic reflection over the phone’s glass surface. For this, we shot a separate panorama of the interior of the car. The camera settings in the 3D environment were then matched with the camera settings of the panorama plates.
For a look at the finished phone in motion, check out the official viral video on Youku.
Watch: BMW The Call
Meet the Tron Superheroes – a cool mashup experiment by illustrator Kris Anka.
Kris has re-imagined Marvel superheroes including Wolverine (pictured), Spidey and Punisher, as characters in the world of Tron Legacy.
For a look at the complete series of 19 illustrations, check out Kris Anka’s gallery on deviantART.
Shout out to awesome blog UFUNK for the source.
Visit: Kris Anka’s Gallery
Hong Kong Designers Association has awarded 39°N with a Bronze medal in Motion Graphics, for our Christmas animation, Nicholas Was. We’d like to thank the HKDA, our parents, the flying spaghetti monster and of course Neil Gaiman, whose writing inspired our mixed media madness in the first place. I don’t want to jinx us, but I have a feeling there are more awards to come. Watch this space…
Visit: Hong Kong Designers Association
Read: Neil Gaiman
Watch: Nicholas Was
This week we’re going to share a list of design principles we hold dearly, courtesy of the guru of good aesthetics, Dieter Rams.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
Banned by Nazis, viewed by millions and forged by masters. Discover the history of your favourite fonts. London-based branding company Johnson Banks has created an impressive 3D tribute to type; delving into the rich tapestry of typography and showcasing a stunning 3D alphabet.
Visit: The Arkitypo Project