Hong Kong Designers Association has awarded 39°N with a Bronze medal in Motion Graphics, for our Christmas animation, Nicholas Was. We’d like to thank the HKDA, our parents, the flying spaghetti monster and of course Neil Gaiman, whose writing inspired our mixed media madness in the first place. I don’t want to jinx us, but I have a feeling there are more awards to come. Watch this space…
Visit: Hong Kong Designers Association
Read: Neil Gaiman
Watch: Nicholas Was
This week we’re going to share a list of design principles we hold dearly, courtesy of the guru of good aesthetics, Dieter Rams.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.