Some preliminary in-house projection tests. We intend to take a Beijing building by storm, but thought starting with a filing cabinet was a decent start. A journey of 1,000 miles and all that…
Some birds were never meant to fly. Some merely lacked the funding.
Last week, Pratt & Whitney’s Rocketdyne division in Canoga Park announced that it had been awarded $1 million by the Pentagon to design a propulsion system for a flying Humvee. The aim is to “combine the advantages of ground vehicles and helicopters into a single vehicle equipped with flexibility of movement.” Awesome creative brief. Picture links to the full story
Look at it. I mean, just look at it. The first time I laid eyes on this picture I was convinced it was fake, IT HAD TO BE. I thought it was a satirical bit of photoshopping (to remove Bono’s ego) and that was that. Further minimal investigation revealed that this was no mere hoax, but a new line of Louis Vuitton bags “inspired by Africa” and plugged by Saint Bono Himself. Speechless. Considering this South Park episode was released in 2007, how did they predict what Bono would be wearing in the Louis Vuitton campaign announced this Month? Spooky.
We’re sure most have heard of the dog restrictions within Beijing’s Inner Sanctum – The CBD. (Btw, why is the ‘CBD’ held in such high regard? Maybe something we’ll tackle in another post?).
Anyway – back to the dogs (and something more hard-hitting than the CBD’s ‘Civili(z)sed Chaoyang With Me’ abomination) – we spotted a nice campaign in Hastings (UK) which parleys to the local canine proprietors in a way we may never see in Downtown Beijing. Basically – stop leaving your sh*t for others to stand in. Take heed fellow Enclave Dwellers!
Kudos to Wave for some lovely copy and some nice Art Direction.