We’ve just completed production of part 2 of the BMW Joy campaign which is now live. Congratulations to Li Zong Chen (李宗辰) who wrote his ending after watching part 1. Click the picture to watch the full story on the BMW Joy web site.
The launch of the BMW M3 25th anniversary Tiger Edition took place on August 31st so we can now reveal what we’ve been working on all this time. You can check out the host of videos on the launch site www.beastinside.cc. We’ve been working tirelessly with our friends Interone to launch teasers, trailers, bumpers, banners and virals all to promote the 30 (THIRTY!) Tiger edition cars available for sale in China.
Be it images of unicorns in their natural habitat accompanying a Pegasus, Fire goddess showered in roses atop water demons expressing joy, pink dragons adorned in space urchin crowns licking white robed damsels. Or a tasteful depiction of the great Issac Asimov. Rowena creates powerful imagery of powerful things. But the one that topped our list here at 39 is this inexplicable painting of a bear holding a gobblet while a wizard conjures lighting? i guess…and what are those animals looking at? and why is there a mer-man-butterfly? What is the tiny crocodile up to? The bear? the goblet? One can only imagine…and there in lay the true power of ROWENA.