Hong Kong Designers Association has awarded 39°N with a Bronze medal in Motion Graphics, for our Christmas animation, Nicholas Was. We’d like to thank the HKDA, our parents, the flying spaghetti monster and of course Neil Gaiman, whose writing inspired our mixed media madness in the first place. I don’t want to jinx us, but I have a feeling there are more awards to come. Watch this space…
This week we’re going to share a list of design principles we hold dearly, courtesy of the guru of good aesthetics, Dieter Rams.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
Banned by Nazis, viewed by millions and forged by masters. Discover the history of your favourite fonts. London-based branding company Johnson Banks has created an impressive 3D tribute to type; delving into the rich tapestry of typography and showcasing a stunning 3D alphabet.
The Creators Project China has featured 39°N videos GUNDOG and Year Of The Rabbit. Big thanks to The Creators Project, a global network dedicated to the celebration of creativity, culture and technology.
Happy holidays from us all at 39°N. We hope you have a great one. In the spirit of our favourite Christmas actions movies, we’re happy to present GUNDOG. He’s a hard living, heavy drinking, crime fighting dog, and he’s here to save Christmas.
We’re launching our Christmas video card tonight at the Bookworm in Sanlitun at 9pm. Very exciting stuff. Here’s a sneak peak of the superstar, Detective Gundog. It’s our homage to 80’s/90’s Christmas actions movies & TV Christmas specials but with a dog. Video will be posted here tomorrow.
Here’s our latest project working with Burson Marsteller Hong Kong. Join the Huawei Device Facebook page for a chance to win a trip to Tokyo along with brand new Honor Smart Phones from Huawei.
Caught a peek at these awesome Chuck Taylor Converse designs over at tauntr.com and fell in love with the Walking Dead shoe. If you see these and start scrambling for the ‘BUY NOW’ button… sorry but they are only concepts so far. Hopefully someone at Converse will see these and then see the sense they make! Below are shoes from 2 other great shows
Two of our projects with Interone and BMW picked up some awards recently.
The M3 Tiger Edition won a silver at the China Digital Advertising Awards for ‘Innovative Use of Media’ and the BMW 1 Series campaign won a bronze Effie in the ‘Integrated Media’ category. Congrats to Interone.